neoaccounting

Embracing analytics In this second article in a series on the digital CFO, ACCA and PwC look at how the finance team can use data to align themselves with strategic goals In the economic downturn of the late 2000s, many organisations focused on cost-cutting and austerity, strengthening balance sheets and building reserves of working capital. With increasing competition and disruption in the market, and ongoing economic and political uncertainty, organisations are still trying to invest to achieve sustainable growth. To succeed, they have to focus on a clear strategy, and consider how digitisation can underpin that strategy. Yet the challenge remains of where to make the most appropriate investments. Growth today comes from focusing on core capabilities. Businesses often focus on investing where they will achieve the greatest return, so they need to have a clear understanding of the markets, products and channels where they achieve the most significant returns. With the emer...